Website and Social Media
A strong online presence is no longer optional for early years settings. For many families – and often Ofsted – your website and social media pages form the first impression of your setting before anyone steps through the door.
This Strategic Insight focuses on helping settings create a clear, professional and authentic digital presence that reflects the quality of their provision, communicates their values, and builds trust with parents.
What this looks like in practice
• A clear, easy-to-navigate website that communicates your ethos, curriculum and key information
• A professional Facebook (and/or Instagram) presence that reflects daily practice and learning
• Consistent messaging across your website and social media
• Purposeful content that shows real routines, real people and real learning
• Simple systems that staff can realistically maintain
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This is not about constant posting or following trends, but about sharing meaningful content that gives families confidence in your setting.
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Why this matters
Parents rarely make quick decisions about childcare. They research, compare and observe quietly over time. A strong website and social media presence allows you to:
• Build trust with prospective families before first contact
• Clearly communicate your values and approach to learning
• Increase enquiries by staying visible and consistent
• Support recruitment by showcasing your culture and team
• Shape a positive first impression for Ofsted and other professionals
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Your digital presence should work for you – not become another pressure.
How I support settings
I work alongside settings to:
• Create or improve a professional website using accessible platforms such as Wix
• Ensure key information is clear, compliant and easy to find
• Set up and optimise Facebook pages for early years settings
• Provide guidance on what to post, how often, and why
• Develop simple content plans that are realistic and sustainable
• Build confidence so settings can manage everything independently
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Support is always tailored to your setting, your capacity and your budget, with the aim of long-term sustainability rather than ongoing dependency.
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Price - £50 - £150 (Subject to location and work required)
