Website and Social Media
A strong online presence is no longer optional for early years settings. For many families – and often Ofsted – your website and social media pages form the first impression of your setting before anyone steps through the door.
This Strategic Insight focuses on helping settings create a clear, professional and authentic digital presence that reflects the quality of their provision, communicates their values, and builds trust with parents.
What this looks like in practice
• A clear, easy-to-navigate website that communicates your ethos, curriculum and key information
• A professional Facebook (and/or Instagram) presence that reflects daily practice and learning
• Consistent messaging across your website and social media
• Purposeful content that shows real routines, real people and real learning
• Simple systems that staff can realistically maintain
This is not about constant posting or following trends, but about sharing meaningful content that gives families confidence in your setting.
Why this matters
Parents rarely make quick decisions about childcare. They research, compare and observe quietly over time. A strong website and social media presence allows you to:
• Build trust with prospective families before first contact
• Clearly communicate your values and approach to learning
• Increase enquiries by staying visible and consistent
• Support recruitment by showcasing your culture and team
• Shape a positive first impression for Ofsted and other professionals
Your digital presence should work for you – not become another pressure.
How I support settings
I work alongside settings to:
• Create or improve a professional website using accessible platforms such as Wix
• Ensure key information is clear, compliant and easy to find
• Set up and optimise Facebook pages for early years settings
• Provide guidance on what to post, how often, and why
• Develop simple content plans that are realistic and sustainable
• Build confidence so settings can manage everything independently
Support is always tailored to your setting, your capacity and your budget, with the aim of long-term sustainability rather than ongoing dependency.
Price - £50 - £150 (Subject to location and work required)
